Using Constructive Eavesdropping On the Job-A True Story

I’m a reporter, so I’m naturally nosy. Over the years I learned to read desks upside down and hone a sharpened ability to eavesdrop even in the noisiest conditions.
Big deal. Those are skills in most reporters’ toolboxes. But I want to tell you how paying attention to what was being said around me, and acting on it, during my 11 year adventure in corporate communications may have actually saved most the jobs in my department, including mine.
It’s a story I hope will wake up many of you to why you can’t just live in your own little bubble on the job and be content to follow the obnoxious tenet of “staying in your swim lane.”
Here’s what happened.
I was originally recruited by the VP of corporate communications to ghost write and manage a new blog aimed at journalists at what was then DaimlerChrysler. A year later the company created a new digital communications team and placed me at the head of it.
Our team handled the media website, video, social media and broadcast media relations. We tried all sorts of methods that were new circa 2005-2007 including the first website offering background info, videos, infographics and breaking news during the 2007 contact negotiations with the UAW.
We basically pulled the company into the 21st century despite considerable pushback from various corners of the company, including our department. However, we had the full support from the top two executives running corporate communications.
When Daimler and Chrysler divorced in 2007 the Chrysler entity was taken over by Cerberus Capital Management, a private equity company, aka, corporate slumlord.
The CEO was an executive who had no use for public relations or corporate communications in any form. Indeed, when he asked at a meeting if he should conduct news conferences I told him he absolutely should and listed the reasons.
“Nah,” he whined. “They just ask a bunch of hard questions.”
You can see what I was working with.
At the time our department was located on the sixth floor of the administration tower at Chrysler World Headquarters which was attached to the sprawling Chrysler Technical Center in suburban Detroit.
My cube was at the very head of an aisle and right across from the glass office occupied by the second highest corporate communications executive.
One day the big boss of our department rushed in to see him. They left the door open. My instincts kicked in, so I tuned in my ears to see if I could catch anything good.
What I heard was both idiotic and frightening. Big boss tells next-to-big boss the CEO wants to get rid of the PR department because it wasn’t doing enough to endear him with the other employees.
As I’m listening to this I’m creating a new Word doc and writing down ideas to make this guyr more relatable and respected by employees. They had to be ideas my team could pull off with, perhaps, a little budget, some human support, and, most of all, buy-in from Creep E O.
I believe I wrote down 10 or 12 ideas and instantly submitted them to the two bosses. Yes, I told them, I could hear everything, and it sounded like they needed some help.
Barely a few minutes went by when they came to me with my list, their eyes flashing, breath puffing and number two says to me, “we like number five! Number five!”
Number five was to produce a company-wide webcast where employees from around the world could ask the CEO anything they wished. It would be a chance to show the guy cared and to have him come across as an actual human, rather than a detached corporate robot.
Surprisingly, the CEO not only went for it, he asked to include a couple of other top corporate executives.
We held it in a large TV studio at the production company we often employed. The webcast was a huge success. We received questions from all over the globe which the executives seemed thrilled to address.
They loved it so much, we were asked to produce another one later that year at a product testing facility near the headquarters. It too was a huge success .
The CEO was so pleased he changed his mind about killing our department so we got to keep our jobs. Sadly, most of the corporate communications team was later laid off, along with thousands of others at the company, as Chrysler went through the throes of bankruptcy in 2008-2009.
I was one of the lucky ones who got to stay, as did most of my team. Why? By being attentive, coming up with a way to try to solve a big problem, constantly looking for, and finding, new and better ways of accomplishing certain tasks in cost-effective manners.
We ended up saving the company a ton of money and reaching new audiences by using the latest technologies and techniques, and bringing in-house many of the services we previously outsourced. s
I constantly implored my team that if they wanted to beat the corporate grim reaper, “make yourself indispensable!”.
What did I get out of the whole thing? Well, lots of thanks and the big bosses took me to lunch. Oh yeah. I was promoted twice and got to stay on the payroll until I retired nine years later.
Indeed, the lesson here is simple. Always be attentive to what’s going on around you and be smart, courageous and creative enough to act on what you learn to the benefit of your company, which almost always results in personal career benefit as well.
At the least, you might score a free lunch.

















