Tagged: cnn

Reagan survived…and I did too…

reaganshotThe first television newscast I ever produced was on March 30, 1981. Know what happened that day? President Ronald Reagan was shot by John Hinckley. I was working at KGUN, Tucson, Arizona. I didn’t really aspire to be a producer. I  had just finished earning my Masters in Journalism at the University of Arizona and had been working part-time as the weekend weatherman at KGUN, then fulltime as the nightside general assignment reporter three days a week and still doing the weekend weather.

One day our main newscast producer, who, by the way, had 20 years experience, up and left for a job at a Phoenix station which meant we were basically screwed. The news director called me into his office and said, “Look, we’re desperate, would you produce? I’ll move your pay from 14 grand to 20.” This was 1981, 20 grand was great money, especially in the 81st market. So why not? The outgoing producer gave me a quick lesson on what to do and suddenly I was on my own with a blank rundown sheet, a sharp pencil and a skeptical staff.

The day started off pretty routinely as I looked at filling the show’s news hole with the usual collection of stories ranging from the latest from the Tucson City Council, the stoners who became disoriented in the Catalina Mountains requiring rescue and something about a zoning kerfuffle. This job was gonna be a piece of cake, especially since I could exchange my suit and tie for golf shirts and jeans. Then my world was rocked. Screw the City Council and the stoners could figure it out on their own.  Being an ABC affiliate, the anchor Frank Reynolds cut in with the news of an assassination attempt on President Reagan and that he was hit and in the hospital. Reynolds then got some bad info in his earpiece, his face turned ashen, and he announced the President was dead. But of course he wasn’t and the chagrined newscaster somberly made the on-air correction.

Our news director started barking orders for local reaction in the event the network broke from its wall-to-wall coverage for affiliates to air their own newscasts. I prepared a show of indeterminate length and in doubt of ever airing. But it did. I had had no prior experience stacking a show,  backtiming or hitting the network to rejoin its programming other than my time as a radio announcer hitting the top of the hour network newscast. The big difference is in radio you can talk or play a long record to get you there. In television many other people are involved and they must all be on the same page. Our director Jim Shields helped me through it which was especially difficult since I almost failed math…every semester of my life. We hit the start of “Nightline” right on button and then, for the first time in 10 hours, I exhaled.

Only six months later I got the tip that CNN was starting up a new network and was looking for producers. What the hell…I had a few months experience so I applied. It just so happened the format I used for my late newscast was almost identical to what they had in mind for CNN2, which became Headline News and I was hired.

So there I was, now in Atlanta, fresh from Arizona at a network with all of these producers with years and years of experience, many in major markets, and I had only a few months putting together newscasts. I was totally intimidated but figured, I survived the Reagan assassination attempt, I can survive CNN. And I did…for 20 years, as a producer, correspondent, bureau chief and anchor…until being caught in the crossfire…between AOL and Time Warner.

It’s the Auto Show…Bring on the Snow!

IMG_0062We’ve enjoyed an unseasonably warm winter so far, but more powerful than El Nino, able to leap stationary fronts with a single low pressure system, able to bend the patience of steel-minded journalists…it’s the North American International Auto Show! That means snow is on the way, along with torrents of news and a deluge of drivable dreams under the Cobo canopy in downtown Detroit.

Truth be told there aren’t many surprises since the automakers generally give away the news in advance on an embargoed basis so their stories will show up in the morning papers. What’s left to wonder is what kind of swag awaits reporters who will do their best impressions of Ronda Rousey to fight for a free logo-embossed pretzel they can sell on eBay.

I worked the show for four different employers. I spent the longest time with CNN as the Detroit Bureau Chief. For a few consecutive years we produced special programs with the titles of “Route 1992, 1993, 1994, etc.” Production teams would traipse up from Atlanta and spend most of the week crabbing about the cold weather and the fact there wasn’t a Krystal burger joint in site. When one producer who had helmed a couple of these shows was finally re-assigned he got on his knees and..stayed there.

When I was the National Auto Writer for the Associated Press it was me against everyone. I thought I had a scoop when the then head of marketing for one automaker (I won’t say which because I work there) spilled the beans on a new incentive program. I later asked the CEO about that and his face got very red when he sputtered, “well he didn’t clear that with me!” “He” soon cleared out his office.

At the Detroit News, where I was the GM beat writer, I was told I had to come up with a lead story for the next day. We were in one of those hated group sessions with the GM CEO. No one was getting anything so I pulled the trigger asking him to react to the fact that Toyota would soon overtake the automaker as number one in sales. Let’s just say he became very unhappy, but coughed up the quote and I made my nut for that day.

Now that I work for an automaker, my main job is to make sure our stuff wins coverage, particularly from broadcast and digital media. It’s fascinating to be on the other side of the battle lines. I’ve come to appreciate the skills professional PR people need to hone to do their jobs properly, although as a former reporter, I can’t help telling a reporter who asks if they can get an interview regarding the new “Chrysler Impala” the view must be very dark inside their hindquarters.

Indeed, I look forward to the most important auto show of the year…seeing old friends, eating new shrimp and smiling at the nice young ladies offering mints as I tell them, “No thanks. I’ve breathed my last breath.”