Detroit’s secret Amazon ingredient
One of the great things about my little job at Automotive News is my workspace faces a window that looks out on downtown Detroit. Ford Field is just across the road, GM headquarters looms to the left and I have views of Comerica Park, Little Caesars Arena, Greektown Casino and Hotel, the historic Penobscot Building, and even the Wayne County Jail and a glimpse of Canada, just across the Detroit River. It’s a wonderful view but doesn’t show one of the key reasons I think Amazon should decide to locate its second headquarters here.
There’s been talk about the need for rapid transit, access to a ready labor force and adequate housing. But to me, what Amazon needs the most…are boxes. Millions and millions of boxes. I’ve researched this and discovered that Amazon, of course, has several suppliers for those boxes that get us giddy when they appear on our doorsteps or in our mailboxes. But let’s look to the future. The more Amazon’s business grows, so will its appetite… for cardboard boxes.
Guess what? I found more than a dozen cardboard box companies in Michigan. In fact, Michigan Box Company is smack in downtown Detroit. You gotta love the image on its website’s home page. A nice, friendly, happy, eager dog just ready to please and play…and yes…deliver!
There’s a company in the Downriver area called ThePackline Co. You know how many different boxes they can come up with? Their website claims 1,500 different kinds of cardboard boxes in their catalog. Hell, Amazon could ship everything from prosthetic elf ears…
To a scale to weigh your dog, goat, pig, sheep or calf …
So sure, mass transit is nice for moving people, but Amazon’s bread and butter is moving stuff to its gazillion customers…in cardboard boxes! It’s hard to imagine Amazon ever having enough cardboard boxes since at some point brick and mortar merchants will run up the white flag in surrender to the online sales behemoth…after ordering one from Amazon and having it delivered in..a cardboard box!
So Amazon, please look past the folderol other communities may be passing your way such as pretty pictures, smiling people and promises of a fun and stimulating lifestyle. Oh yeah..we have all that…recreation, culture, technology, hardworking and ready labor force, amazing suburbs, major league sports and an international border. That’s all great. But we also have plenty of what you need the most. Yup…Detroit not only shapes up…but we have the boxes so you can ship out. Can’t wait till you land on our doorstep.