Parsing Draft Kings Urge to MAKE IT GREAT
Just a question. What the hell does it mean when the person the Draft Kings commercial tells me to MAKE IT GREAT. Oh she’s very emphatic about it with those big pauses between words. What exactly am I making great? I imagine it’s Draft Kings’ bottom line because the only money I ever won was way back in the 1980’s.
I was working at CNN in Atlanta and Claus von Bulow was on trial for killing his wife. Somehow I was closest to the day/time the verdict would come in and also correctly bet he’d be convicted. That was good for 25 bucks which I spent on a little wagon with plastic animals for my then two-year old son. Aww.
Oh, I’d won a couple of bucks here and there at the racetrack back in the 70’s and in the slots in Vegas and here in Detroit but overall my betting balance sheet is bright crimson. In short, I’ve never MADE IT GREAT.
I suppose being encouraged to throw away my money on sports by the Draft Kings “hostess” is better than being snarled at by Jamie Foxx in those spots for BetMGM. I know he thinks he’s a pretty cool guy but sticking out your chin, challenging me to back up my hunches by losing my lunch money on who’s gonna knock out whom when just rubs me the wrong way. Then at the end of the spot he kinda rotates his head, holding that sneer as if to say, “hey dumbass. I’m getting paid big bucks to do this commercial, but I bet I just scared you into betting the kid’s college fund on a professional thumb wrestling match in Bulgaria.”
That’s not MAKING IT GREAT. That’s PISSING ME OFF.
Between those two comes the young waif on the Fanduel commercial. I think they gave the poor thing 3.5 seconds to deliver 10 seconds of copy. She’s talking so fast in a practiced monotone I don’t know whether I’m being encouraged to lay down some dollars on a competitive rat wrestling tournament or watching auditions for a new talent show, Zombie Auctioneers.
I know one thing, that young lady wouldn’t screw around. She’d kick it out. MAKEITGREAT! Now if the Draft Kings hostess said it fast like that I might actually WANT to make it great if I could figure out just what I was making great.
Honestly, I would think someone trying to sell you something would say “MAKE IT SNAPPY” but definitely not MAKE IT SNAPPY, which would be irony at best. I mean, who bets on wordplay? Well..I suppose you could. I could see Jamie Foxx staring me down barking, “what’s it gonna be? Paradox or dichotomy? HUH? Double or nothing on parts of speech…back up yo hunch!” Okay okay. A hundred on paradox and gerund. Damn. It came in irony and adverb, which MADE IT GREATLY.