Now that Fiat Chrysler Automobiles is proposing to merge with French automaker Groupe PSA, Chrysler employees may be faced with their fourth culture, and probable name, change since 1998. That was the year the all-American Chrysler Corp. merged, was usurped, gobbled up, by Daimler Benz AG of Germany, creating DaimlerChrysler.
Since then the Germans off-loaded the American side of the company as the “merger of equals” ended in divorce in 2007. Chrysler quickly found a new sugar daddy in Cerberus Capital Management, which had zero experience in the auto business and it all fell apart less than two years later amid the recession and the company’s bankruptcy.
In June, 2009, the late Fiat CEO Sergio Marchionne swept in to save the company, marrying it to the Italian automaker, eventually creating what it is today, and for the time-being, Fiat Chrysler Automobiles.
I joined DaimlerChrysler in 2005 to establish and run its digital communications team after more than 30 years as a broadcast and print journalist. It didn’t take long to lock onto the corporate culture, heavily influenced by the Germans, who were basically the senior partner. Business attire was the norm, saying “ja” to directives from Stuttgart was expected and the free coffee available in the headquarters was your basic grocery store stuff. Some employees tried their best to learn German, especially those who were summoned to Deutschland for any period of time.
Flexibility wasn’t really in the German vocabulary. When we collaborated on ideas, say, for a new website, our thoughts were considered suggestions. Those from our German counterparts were orders.
During one of my visits to Stuttgart one of my American colleagues who was on a six-month exchange stint there asked the leader of a meeting if they could conduct it in English for my benefit. The answer was a swift and angry “nein!” I didn’t bother sitting in. I took four years of German in high school and college but I wasn’t taking that discourtesy.

Workers replace the DaimlerChrysler sign with a sign reading Chrysler after being purchased by … [+]
FIAT CHRYSLER AUTOMOBILES
When we heard, through a news report, our side of the company was in play we rejoiced, hoping to regain a totally American management, culture and name. Well … Cerberus was the devil we didn’t know. We got the name Chrysler Group LLC and the American management but they had no clue as to how to run an auto company.
The culture was one of constant fear because they had these guys with clipboards walking up and down the aisles in our office suites taking note of how many workers there were and ostensibly making decisions on who should stay and who should receive a cardboard box and told to take a hike. A strange man with long, white hair took over one of our offices. He equipped it with “the best white board possible” and wrote a bunch of stuff on it. Again, we figured he was plotting the demise for many of us. We were right.
Indeed, during the Cerberus corporate slumlord era little was accomplished as thousands of employees, many who had been at the company for decades, were handed those cardboard boxes for the purpose of filling them with the stuff from their desks and walked out the door for good.

The late Sergio Marchionne addresses Chrysler employees on June 10, 2009 at the Chrysler Technical … [+]
FIAT CHRYSLER AUTOMOBILES
Then, on one magnificent day, it all changed. On June 10, 2009, employees were invited to gather in the main well of the massive Chrysler Technical Center in Auburn Hills, Michigan. With the deal done, there was no sign of anyone from Cerberus in the crowd. Our new leader, Sergio Marchionne rode in on an electric cart. He was wearing a dark golf shirt, hair a little askew and as thousand of workers hung in rapt attention from the four tiers of the open space called Tech Plaza, all the misery of the past two years was swept away with the modest, but reassuring words from Marchionne. We would be a team, working together. He had respect for our work and our talents and had no doubt we would be ultimately successful, despite the horrible times we had just endured. He even tossed in a few words in Swahili.
The culture had instantly changed again to one of optimism, strength and confidence. Suits and ties were left hanging in our closets as Marchionne’s preference for golf shirts and black sweaters set the tone for a more relaxed dress code. That didn’t mean a relaxation in work ethic or expectations. In fact, Marchionne held us to the highest standards, we were just a lot more comfortable pursuing them.
Ah…and then the coffee. I always arrived early to the office. On the first day of the Fiat regime my Italian boss came by and asked where he could find some coffee. I had to tell him he had two choices…the free Folgers in the pot in the hallway, or we could go down to the little sundry shop where he could purchase Starbucks. He thought for a quick moment, sighed, and asked me to take him to the Starbucks. He filled his cup, sniffed it, made an unhappy face, and softly, but firmly informed me, “this will not continue.” By the end of the next day we had an espresso/cappuccino machine in the office, as did many of the other offices in the building.
With the French soon in the mix, I imagine employees may find fresh, flaky croissants to go with their morning espressos. If so, they’ll need to savor that treat, before the culture changes again.
Authors note: I worked at the various iterations of Chrysler from August, 2005 until July, 2016 in the company’s corporate communications department.

Pete Rose has again asked to be reinstated into the good graces of Major League Baseball and I think he should. You see, me and Pete…well, we go way back…back to the time he was tossed out of baseball for betting on his own team and other infractions that don’t include taking performance enhancing drugs or stealing signs. 
Funny story. The artist was placed in the jury box since there was no jury. It was still pretty tight quarters and in the middle of the hearing the poor guy kicked over the container holding the water he used with his paints. The judge was not amused and paper towels were summarily summoned. Despite that unfortunate interruption, I thought the images of Pete came out very well. Afterwards we politely suggested he consider colored pencils.
I was exposed to politics at an early age–6 to be exact. My first foray was quick, decisive and an utter failure. It was time to choose a first grade class president in room 102 at P.S. 186 Queens. Since we didn’t have a class president in kindergarten, I was thoroughly unfamiliar with the process. I didn’t even know what a class president’s duties were, but it seemed better and more prestigious than class clown–an office I already held–unofficially, of course.

perezhilton.com photo
Then there’s Meghan. She went from “Suits” to fruits–meaning being sucked into family so inbred its genome has only one step. If you sent their DNA to “23andMe” the result would be “23ofYou.” Her dissatisfaction with the royal life was a no-brainer since most of the family is a no-brainer. Young, beautiful and talented, the Duchess of Sussex was destined to ditch the dreariness of royal duties that mostly involve a lot of shaking, hugging, bowing and birthing.
As a former helicopter pilot, Harry would take on the important role of remaining in the sky and out of the way, occasionally making airborne Starbucks and pho runs for the cast and crew.

First, the lead-up stories. The owner of a large produce market in a Detroit suburb contacted our CNN Detroit bureau desk and suggested we come out there to see how Y2K was already paralyzing his operation, weeks before the new year. The angle was, if they ran a person’s credit card that expired in the year 2000 or beyond, their entire point of sale system would shut down.
I was back home in Queens on a break from college in the early 1970’s. My father arrives home from work and he’s got a wicked smile as he informs us, “you won’t believe this new morning guy on WNBC. We were listening to him on the way to work. He’s says the most inappropriate things and he’s hysterical.”
For us up and coming DJ’s Imus was a bit of an idol. He was the first guy we knew who identified as a “shock jock,” saying and doing things on the air no one else, until Howard Stern, could get away with. So, we all tried, miserably, copying his style and failed quite decisively.
No, I never became a successful shock jock but I had my chances. It’s OK. I’ll remember Don Imus as an early inspiration for pursuing what did end up to be a very successful career in broadcasting…and every time I pop in either volume of I-10 Chronicles, listen to Bill and Bonnie Hearne serenade me with “New Mexico Rain,” or John Hammond’s blistering “Fish in the Jailhouse,” I’ll thank Imus for that tip. Somewhere up in radio heaven, he might be shocked.
I write this at first light. Christmas morning. Damn Christmas. Oh, it’s not the festivity or ceaseless singing. It’s good. It’s fine.
Time comes to release the captive items. Expected joy is expressed. I reciprocate sparking a smile. Maybe two. It doesn’t matter. I have participated. It’s good. It’s fine. One can’t complain when endowed with a new sweater’s warmth, or sustenance of a cheese log. Thanks is expressed and accepted. It’s a process and I submit. One may term it celebration. Some do. I submit, and drink. No, not that nasty nog. A zesty mojito or scotch and soda will do just fine. Several. Then, I celebrate.
There are children. Many. I observe their youthful mania while manipulating machines with batteries. It is not long before the batteries expire. I wish for children operating under the same power. Peace. Another mojito. More peace.
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