My Internal Battle of Auto Show Badges

Media previews are starting for the North American International Auto Show here in Detroit, and I’m about to cover my 47 billionth auto show. This time, however, I may lose track of who I am, why I am, or what I’m doing. You see, this is the first time I’ll be schlepping my laptop, wearing ugly, but comfortable shoes and trying desperately, as a short-American, to breach the wall of unreasonably taller reporters at scrums aimed at dragging a usable quote from an auto executive who would honestly rather score a free cuppa cappuccino from a competitor’s stand–all as an enterprising freelance person, in two very separate roles.
My purple badge says I’m attached to SMDI, which is the Steel Market Development Institute–a client of Franco PR agency where I’m a freelance “integrated media consultant.” The SMDI has a rather large display on the Cobo Center concourse. If you’re there and stop by, it’s my alta cocker voice booming from the speakers voicing over some excellent videos produced by Franco explaining why advanced high-strength steel is the best material for both current and future vehicles, most notably, autonomous cars and trucks. Oh, I also lent my voice to the very, very cool virtual reality experience that takes you through steel’s case. At the North American International Auto Show, I’ll be assisting in creating new videos the client may find useful in the future. I love working with Franco’s team since they’re young, energetic, talented and no one, yet, has said to me, “so what’s the old man consultant think? Still awake? Huh?”
If I flip over my badge, ta da! It turns green! Now I’m a journalist! The…MEDIA! I’ll be contributing stories to the Forbes.com “transportation” page. I’ll revert to how I made a living during the bulk of my career, pad and pen in hand, curiosity dialed up way past 11 covering one of the most fascinating, fast-moving, competitive beats in the world. But I’ll have to be careful. If an automakers says something about steel..uh oh…I can’t write about that. The purple side of my badge will be at odds with the green side. “Oh boy,” he purple side will say. “We’ve got a great story to tell. Too bad you can’t write about it. That must kill you!” The green side will take a breath, nod, in its own cute little way and agree, saying “Not ethical I couldn’t possibly write about an industry that’s also paying you to promote it.” Purple is sympathetic. “Yeah..you’re just a retired guy who can’t stand acting like a retired guy. So be strong..like, er..steel!” Green is not bent by its dilemma. “Ethics is ethics. Thanks for your support,” he tells purple. “Now flip yourself over!”
It’s gonna be a long week. But hopefully, by the end of it, I’ve done my one job to help promote steel from behind my purple badge, but also proved my journalistic mettle from behind my green badge…upholding the ethical canon that you can wear different colors to play different roles but when it comes to being ethical and honest you can’t change your stripes.


I did, however, spread a rumor about myself to the Walter White bobble-head on my desk that I tried to steal pens and Scotch tape from my wife’s desk. I could swear it warned me to “tread lightly.” Scared the crap out of me.











4 aggravations




Another GM plant scheduled to close is in Lordstown, Ohio. Lordstown is a big ol’ plant that specializes in building small cars. Ahead of the 2003 contract talks, I took a ride over to Lordstown to prepare a set-up piece for The Detroit News. Got to the local UAW union hall where I was to interview some of the factory workers about their feelings going into the talks and what they hoped they’d gain from GM. After the formal interview I had a side conversation with one of the older workers due to retire.
He mentioned some of the vehicles built over the years at Lordstown including the disastrous Chevy Vega. I told him I had owned a 19474 Vega. The gentleman’s smile quickly disappeared. He clenched his teeth and peered directly into my eyes and his voice took on the tone of someone shocked at hearing of a sudden death in your family as he said, “Ed. On behalf of all the men and women here at Lordstown Assembly, I offer you our deepest apologies.” Apology accepted! We then took a quick moment, started laughing and said in unison, “yeah, what a piece of shit.”
I love Black Friday. I never buy anything, but I never come home from the stores empty-handed. Or should I say empty-headed, because my noggin’ is chock full of scenes squirreled away as I plow through the crowds of consumers who may as well be wearing camo and greasepaint as if they were hunting for buck Up North.
It was Def-con 1 at the local Walmart, hours before the official start of Black Friday. The troops scurried to set up crime scene tape from the front clear to the back of the store, delineating the expected lengthy checkout queues. Men and women ran around like SWAT team members, armed with two-way radios, clipboards and earnest faces, ready to intervene during the inevitable wrestling match between customers fighting over the last 99,000-inch TV on sale for $1.50.
I’ll move on to an antique mall in Jackson, Michigan. That’s about 90 minutes west of Detroit off I-94. Somehow we ended up out there because it was a sunny day and it seemed better to take a drive then look for parking spaces at the mall. Now for those unfamiliar with Jackson, it’s main “industry” is home to a group of state prisons. I always thought a catchy little slogan for the town would be, “Making a Living Off Lifers.” Just never caught on. Anyway, we hit two antique malls. At the first, a sprawling one-story affair, a guy kept wandering into every booth we were in. He seemed legit except for him constantly telling us, “I got one of those.” It hurried our pace. We did find a few bargains if you count some old doilies and other stuff made of fabric my wife uses for crafting. There was a pot of free coffee, but it looked like an antique too. I mean..is coffee supposed to be solid?
I hate waking up to idiocy, but today I did. It was a story in the
The other day I had lunch with someone who had been a good source for me. The first thing he said when we sat down was “where ya been? I don’t see you on Facebook anymore!” I could only smile as I replied, “well, I’ve been everywhere…just not on Facebook.” It’s a little sad to think a person would deduce you disappeared from the world just because you disappeared from a social media site. I wasn’t hiding. I just was playing on a different field.